The origin story of Weingut Dr. Loosen would make an engrossing movie to rival wine classics such as Sideways and Bottle Shock. In 1988, young Ernst Loosen left college and returned to the village of Bernkastel in the Mosel Valley at his dying father’s behest to take over the family’s winery business.

In 2020, the canned wine market exploded in North America. Younger consumers especially are looking for convenient, portable, and single serve beverages. No glassware or wine keys needed; cans are easily stowed in bags and ready to drink with a quick pop of a tab.